Global marketing content specialist

ABB is seeking a Global Content Marketing Specialist to accelerate the growth of its AI-enabled industrial software portfolio. This role is perfect for a creative marketer who excels at storytelling and leveraging AI for content creation. You will develop compelling content, videos, and campaigns to showcase how ABB's digital solutions enhance customer performance and efficiency.

• Create high-impact marketing content across multiple formats, including videos, customer stories, and social media
• Use generative AI tools to accelerate content development and personalize content
• Produce and edit video content for product launches, customer success stories, and social media campaigns
• Develop sales enablement and marketing assets to support product launches
• Collaborate with product management and subject matter experts to translate technical capabilities into customer benefits
• Monitor content performance and apply AI and data-driven insights to optimize messaging