About this role

PubMatic is seeking a Senior Manager, Website Strategy to lead the transformation of their website into a high-performance, revenue-generating engine for B2B AdTech sales. This role owns the full website lifecycle, focusing on strategy, experimentation, personalization, and measurement to drive pipeline outcomes and revenue influence.

What we are looking for

6

Own website as a growth channel with accountability for pipeline and revenue
Define and execute website roadmap tied to GTM priorities
Lead end-to-end funnel optimization and A/B testing programs
Implement AI-era search optimization (AEO/GEO) and technical SEO
Manage website performance reporting and attribution with GA4, Salesforce, and Pardot
Develop dynamic personalization strategies for ABM and nurture paths

Skills mentioned

1

SQL