Digital Marketing and Engagements Specialist

World Vision Ethiopia seeks a Digital Marketing and Engagements Specialist to lead the development and execution of their digital strategy. This role involves crafting compelling digital storytelling, driving audience growth and conversions through innovative marketing campaigns, and optimizing digital platforms to enhance engagement and fundraising efforts. You will play a key part in transforming vulnerable children's lives by leveraging digital channels to amplify our mission.

• Develop and implement annual digital storytelling strategy aligned with organizational goals
• Design and manage digital conversion ecosystems, including donation journeys and payment solutions
• Lead digital marketing campaigns to drive audience growth, engagement, and conversions
• Oversee content performance and optimize digital platforms for maximum reach and impact
• Monitor digital performance, audience sentiment, and manage online reputation
• Build digital capabilities across the organization through training and coaching