Lead - Digital Marketing

GE Vernova is seeking a Lead Digital Marketing professional to drive performance across web marketing, SEO/SEM, paid media, and analytics. This role involves building comprehensive web channel strategies, optimizing digital properties, and collaborating with cross-functional teams to deliver engaging campaign experiences.

• Develop and execute integrated web and media channel strategies
• Own end-to-end performance of paid media and web campaigns
• Manage SEO and SEM programs
• Leverage audience segmentation and web analytics for optimization
• Collaborate with organic social, content, and web operations teams
• Analyze campaign data and resolve performance issues