About this role

GSK is seeking a Manager, Marketing Analytics to join their Specialty Business Unit Insights & Analytics team. This role will focus on developing and executing commercial analyses to identify and prioritize opportunities within the SBU, including customer targeting, segmentation, and behavioral analysis. You will collaborate with sales, marketing, and data analytics teams to drive business decisions and achieve results.

What we are looking for

6

Develop and execute commercial analyses for customer targeting, segmentation, and behavioral analysis
Lead marketing mix modeling and provide investment guidance
Analyze business performance drivers and measure pilots/experiments
Communicate customer and business insights to influence decision-making
Collaborate with cross-functional stakeholders including Marketing, Sales, and Finance
Utilize analytical tools such as Python and SQL for data analysis

Skills mentioned

2

PythonSQL