Manager, Marketing Automation Optimization & Experimentation

Neighborly is seeking a Manager, Marketing Automation Strategy to develop and execute the marketing automation vision across their brands. This role involves optimizing customer journeys, managing testing programs, and analyzing campaign performance to drive engagement and business growth. The ideal candidate will have over 5 years of experience in marketing automation and a proven track record in lifecycle marketing and campaign strategy.

• Develop and execute marketing automation strategy and optimization roadmap
• Audit and optimize existing customer journeys, campaigns, and automations
• Implement and manage a structured testing program (A/B, multivariate, holdout)
• Analyze campaign performance and customer behavior for actionable recommendations
• Create detailed campaign briefs for the Operations team
• 5+ years of experience in Marketing Automation, CRM/Lifecycle Marketing, or related field