Social Media Consultant

Develop and execute digital marketing strategies to promote Truist's products and services across various online channels, including website, social media, and email. Analyze campaign effectiveness, leverage marketing automation, and optimize strategies based on data insights to drive client acquisition, retention, and sales.

• Develop and execute digital marketing strategies for online channels
• Manage implementation of online marketing programs and analyze effectiveness
• Leverage marketing automation and demand generation strategies
• Enhance optimization through testing, analytics, and stakeholder education
• Partner with lines of business to develop product-specific roadmaps
• Utilize web analytics to refine strategies and improve client experiences