Brand Manager

Lead brand strategy and execution to drive growth, revenue, and customer engagement for a pet wellness company. This role involves managing brand initiatives, product launches, marketing campaigns, and talent relationships, ensuring brand consistency across all channels.

• Develop and execute brand strategy for awareness, acquisition, loyalty, and revenue growth
• Lead product pipeline planning and launches
• Serve as primary liaison for talent (veterinarians, celebrities)
• Approve brand creatives, copy, and production assets
• Oversee website merchandising, promotions, and KPIs
• Conduct market, consumer, and competitor research