Senior Manager, Digital Content Strategy

Cytiva, a Danaher company, seeks a Senior Manager for Digital Content Strategy to lead the development and execution of customer-centric content for their flagship website. This on-site role in Marlborough, MA, involves collaborating with cross-functional teams, analyzing web analytics, and optimizing content to enhance user experience and support business goals.

• Develop and execute digital content strategies aligned with brand identity and business goals
• Create and optimize digital content to improve user experience and drive lead generation
• Collaborate with marketing, product, sales, and UI/UX teams for cohesive messaging
• Analyze content performance using web analytics to refine strategy and inform governance
• Stay informed on industry trends, SEO best practices, and emerging technologies