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Manager, Connected Commerce Content Strategy & Operations
Alcon
Fort Worth, TexasPosted Sep 23, 2026 · 4h ago
Mid LevelOn-sitePharma
About this role
Advance Alcon OTC's Connected Commerce strategy by building and scaling content capabilities across key omnichannel retailers and emerging platforms. You will develop scalable content frameworks, manage digital assets, and drive continuous improvement through a test-and-learn approach. This role requires strategic thinking, operational rigor, and strong cross-functional leadership to optimize content for discoverability, shopper understanding, and conversion.
What we are looking for
6- Develop and maintain content frameworks, standards, and best practices for commerce channels
- Establish scalable processes for incorporating emerging content formats and commerce trends
- Manage a robust content experimentation framework to evaluate new content approaches
- Build and optimize content workflows for efficient creation, review, approval, and deployment
- Develop scalable approaches for leveraging generative AI while ensuring compliance and quality
- Partner with Brand Marketing, Sales, Regulatory, Legal, and external partners
