Senior Creative Strategist – Social & Performance – for dm-drogerie markt

Develop and implement social media strategies and concepts for dm-drogerie markt, a leading German retailer. Analyze performance data, identify optimization potential, and stay ahead of platform trends and user behavior. Collaborate with internal teams to ensure strategy and creative execution align with business goals.

• Develop social media strategies and action plans for dm-drogerie markt
• Derive social media measures, formats, and content approaches from brand and target group goals
• Analyze performance data, KPIs, and platform mechanics for optimization
• Monitor algorithms, new features, trends, and user behavior
• Provide data-driven recommendations for content, community management, creators, and paid social
• Collaborate with concept, design, and account management teams