Marketing Manager - Philadelphia, PA

Lead the digital and customer engagement strategy for GSK's Meningitis Vaccines Portfolio. This role involves developing and optimizing omnichannel promotional tactics, creating digital media plans, and translating data into actionable strategies to improve HCP engagement.

• Lead development of HCP omnichannel promotional tactics
• Leverage understanding of omnichannel marketing landscape and new technologies
• Create and deliver robust digital media plans with agency partners
• Partner with Medical, Legal/Regulatory, Operations, and Analytics
• Translate market research and data into omnichannel strategies
• Measure, track, and optimize performance of omnichannel tactics