About this role
Brandeis University seeks a Digital Marketing Manager to lead and optimize paid advertising campaigns across platforms like Google, Meta, and TikTok. This role involves shaping in-house digital marketing strategy, managing vendors, and exploring emerging technologies like AI to drive enrollment and institutional goals.
What we are looking for 6
- Manage and optimize paid digital advertising campaigns (Google Ads, Meta, TikTok)
- Develop and execute digital marketing strategies aligned with institutional goals
- Analyze campaign performance and provide actionable insights
- Oversee external digital marketing vendors and contracts
- Explore and integrate emerging digital marketing tools and AI
- 5-8 years of experience in Google Ads and Meta platform campaign management