Director, Owned Media and Personalization (Hybrid)

Lead Belk's owned media channels, including website, email, SMS, and personalization, to drive customer engagement and revenue. This role involves orchestrating customer communications, managing subscriber growth, and defining the technology roadmap for owned channels.

• Own revenue, traffic, engagement, and growth goals across Email, SMS, Push, Homepage Personalization
• Set annual/quarterly growth plans and cross-channel KPIs tied to sales, conversion, retention, and CLV
• Build a test-and-learn culture with clear measurement across owned channels
• Own subscriber acquisition, engagement, retention, and channel health
• Own personalization roadmap and trigger-based journeys across web, app, email, SMS, push
• Lead strategic relationships with CRM/CDP/personalization/martech vendors