Marketing Manager - New Developments

Join Anglicare as a Marketing Manager for New Developments to shape and launch premium seniors communities. This role combines sophisticated property marketing strategy with hands-on execution, focusing on place branding, integrated campaigns, and customer journey management from initial engagement through to sales.

• Shape place branding, positioning, and customer propositions for major new developments
• Deliver go-to-market campaigns across digital, print, events, and sales channels
• Build the customer journey from EOI and database development through launch and sales activation
• Lead development marketing assets including CGIs, renders, masterplans, and brochures
• Partner closely with Sales, Development, architects, project teams, and agencies
• Utilize CRM and digital insights to optimize enquiries and conversion