Consumer Marketing Manager

Philips is seeking a Consumer Marketing Manager in Kuala Lumpur to drive business growth and brand equity by developing and executing consumer-centric marketing strategies. This role involves adapting global roadmaps into local plans, collaborating with cross-functional teams, and ensuring a consistent consumer experience across all touchpoints.

• Develop and execute integrated innovation, communication, and portfolio roadmaps
• Partner with global and regional cross-functional teams
• Translate global strategies into locally relevant consumer activation plans
• Drive integration of consumer intelligence into business planning
• Ensure consistent Consumer Experience Journey across all touchpoints
• Lead portfolio and pricing strategy development