Sr. Content Marketing Manager

Planful is seeking a Senior Content Marketing Manager to lead the strategy and execution of all published content. This role involves defining messaging, content architecture, and editorial governance across various formats to drive engagement and performance. The ideal candidate will be a strategic thinker and operator skilled in translating complex value propositions into compelling content.

• Own messaging and content architecture for all published materials
• Create full-funnel content across blogs, ebooks, whitepapers, and web pages
• Build messaging frameworks and define content engine strategy
• Manage editorial governance and collaborate with cross-functional teams
• Own organic strategy including SEO and AI search optimization
• Analyze content performance and adjust strategy accordingly