Manager, Experiential Marketing & Events

Agoda is seeking a strategic Manager, Experiential Marketing & Events to own and scale our B2B event channel. This role focuses on shaping event strategy to drive measurable business impact, rather than traditional event logistics. You will lead complex cross-functional initiatives, build scalable frameworks, and ensure events align with business objectives and revenue goals.

• Translate commercial priorities into event strategies with clear business cases
• Develop annual event roadmaps aligned to growth objectives
• Define success metrics beyond attendance, focusing on pipeline impact and ROI
• Create scalable event playbooks and operating models
• Lead large, multi-workstream initiatives end-to-end with disciplined project management
• Partner with diverse stakeholders to align competing priorities and influence without authority