About this role

GE Appliances is seeking a Social Media & Digital Content Specialist to manage and grow our digital channels, including social media and the corporate website. This role involves crafting compelling stories, developing platform-specific strategies, and analyzing performance to maximize audience engagement. You'll be a key player in ensuring our brand narrative reaches and influences the right audiences across owned media.

What we are looking for

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Manage day-to-day social media channels and corporate website content
Develop and execute platform-specific content and publishing strategies
Craft compelling stories about people, products, innovation, and community impact
Optimize content for SEO, GEO, AEO, and AI-powered experiences
Analyze content performance and audience engagement using data
Create and edit short-form video content for digital platforms

Work authorization

Must be authorized to work without sponsorship.