Advisor Marketing Senior Manager

SmartAsset is seeking a Senior Manager of Advisor Marketing to lead demand generation programs for their Advisor Marketing Platform. This role involves developing and executing strategies for advisor-facing positioning, messaging, integrated campaigns, partnerships, content, and channel strategy across various advisor segments.

• Develop and execute demand generation programs for the Advisor Marketing Platform
• Lead advisor-facing positioning, messaging, and integrated campaigns
• Manage partnerships, webinars, events, content, and channel strategy
• Co-own MQL and SAL growth targets with Marketing Operations
• Develop advisor ICPs, personas, and segment strategies
• Build and execute multi-channel demand-generation campaigns