Email Strategist

Power Digital is seeking an Email Strategist to develop and execute email and SMS marketing strategies for clients. This role involves managing campaign calendars, content creation, automation setup, A/B testing, and performance reporting. You will collaborate cross-functionally with creative, content, and web teams to optimize client campaigns and leverage data insights.

• Define and drive email marketing and SMS strategy
• Manage daily operations of email marketing channel
• Build and manage automated email marketing programs
• Collaborate with creative team on email content
• Report and provide recommendations on lifecycle programs
• Use data to test, measure, and optimize email programs