Marketing Lead - Public Sector

Baringa is seeking an experienced Marketing Lead to partner with their Government sector clients and leadership teams. This role involves shaping and executing strategic marketing plans, leading campaign and event programs, and developing compelling messaging to drive commercial impact and client engagement. The ideal candidate will have a strong B2B marketing background, ideally within the management consulting sector.

• Partner with leadership to shape and deliver strategic marketing plans
• Lead end-to-end campaign and event program delivery
• Develop compelling messaging and visuals for market differentiation
• Manage sector marketing budget and ensure cost control
• Build strong understanding of client challenges and market trends
• Proven track record in B2B marketing strategy and multi-channel execution