Marketing Manager

Philips is seeking a Marketing Manager in Shanghai to build a high-growth business within their Health Technology division. You will be responsible for developing and executing go-to-market strategies, launching new product categories, managing the marketing budget, and driving B2C marketing activations. This role requires strong collaboration with various internal and external stakeholders.

• Develop and deliver locally relevant go-to-market plans
• Launch original product categories into new channels
• Build and manage an innovative product portfolio
• Lead execution of China B2C marketing activation plan
• Manage marketing budget and category P&L
• Minimum 7 years' experience in marketing management/business development in FMCG