Manager, Paid Social

Manage the day-to-day execution and optimization of Paid Social campaigns for the Athleta brand within Gap Inc. Partner with media agencies and internal teams to drive business results through expert channel management, performance monitoring, and continuous improvement.

• Manage day-to-day Paid Social activation and execution
• Partner with Media Agency teams on campaign execution and optimization
• Monitor Paid Social investment and creative performance against KPIs
• Support cross-portfolio optimization and share best practices
• Stay current on Paid Social platform capabilities and industry trends
• Experience with Paid Social platforms, technologies, and measurement approaches