Digital Marketing Manager (Demand Generation)

Trend Micro is seeking a Digital Marketing Manager to lead demand generation efforts for their B2B solutions. This strategic role involves managing the entire lead funnel from acquisition to sales conversion, optimizing multi-channel communications, and building dashboards for performance analysis. You will have the opportunity to design and implement processes from the ground up, driving the evolution of B2B marketing for their cybersecurity offerings.

• Manage house list and lead management processes
• Analyze and optimize the lead-to-opportunity funnel
• Build and maintain performance dashboards and reports
• Define and manage MQL evaluation criteria
• Design and execute multi-channel marketing communications
• Lead demand generation strategy for B2B cybersecurity solutions