Paid Media Manager

Independence Pet Holdings is seeking a Paid Media Manager to lead performance marketing strategy and execution for PTZ Pet Insurance's direct-to-consumer business. This role focuses on driving efficient customer acquisition and scaling revenue through paid search, paid social, and other channels, while optimizing conversion performance and managing key performance indicators.

• Own customer acquisition performance across paid search and performance marketing channels
• Develop annual and quarterly growth plans aligned to business objectives
• Lead paid search strategy and performance across Google Ads, Microsoft Ads, and emerging platforms
• Partner with teams to improve conversion across the acquisition journey
• Monitor key acquisition economics including CAC, LTV, ROAS, and incrementality
• Lead external agencies and platform relationships