About this role

Staffbase is seeking a Growth Marketing Lead to own and scale their marketing-led pipeline strategy and execution. This player-coach role will evolve a high-performing acquisition engine across digital, ABM, and field amplification channels, partnering closely with Sales to ensure full-funnel alignment. You will set demand strategy for global markets and directly manage agency relationships while driving key programs and experimentation.

What we are looking for

6

Own and execute demand generation strategy across paid media, content, and ABM
Develop and operationalize the marketing funnel with clear goals and metrics
Allocate acquisition investments across channels to maximize pipeline
Build and scale ABX programs for personalized engagement
Design and optimize content frameworks aligned to the buyer journey
Manage and develop marketers and/or agency partners

Skills mentioned

1

SQL