Digital Marketing Specialist

The University of Arkansas, Fayetteville seeks a Digital Marketing Specialist to drive graduate student recruitment through strategic, multi-channel marketing efforts. You will leverage market research, analytics, and digital platforms to generate leads, enhance brand awareness, and support enrollment goals. This role involves independent strategic judgment, hands-on technical execution, and content creation.

• Develop and execute multi-channel marketing campaigns for graduate student recruitment
• Utilize market research, UX analytics, and SEO to identify growth opportunities
• Generate high-quality prospective student leads and strengthen brand awareness
• Create marketing content including videos, copy, and multimedia assets
• Collaborate with graduate programs and Global Campus on promotional efforts
• Bachelor's degree in marketing or related field with 3+ years of experience