About this role
Clera is seeking a Performance Marketer to own paid growth for a consumer app, starting with a couples app preparing for a major App Store launch. You will manage acquisition campaigns hands-on, primarily on Meta and TikTok, and build a repeatable growth strategy for future products. This role offers the opportunity to directly impact user acquisition and shape the growth trajectory of new consumer applications.
What we are looking for 6
- Manage Meta and TikTok ad campaigns, optimizing audiences, budgets, and offers
- Develop and test ad creative, including hooks, copy, and user-generated content
- Track performance using mobile attribution and analytics tools, optimizing for CPI and activation
- Evaluate campaign performance and share weekly readouts
- 1-5 years of hands-on experience with Meta or TikTok ad spend for consumer apps
- Strong ad writing skills and experience with frequent creative testing