About this role
Salesforce is seeking a Senior Manager for Digital Marketing to lead AMER Strategic Events audience generation. This role involves end-to-end ownership of email marketing campaigns, from strategy and planning to AI-assisted production, execution, and reporting. You will partner closely with Strategic Event teams to drive registration targets and sustain engagement, balancing business needs with channel health.
What we are looking for 6
- Own AMER Strategic Events audience generation and email marketing campaigns
- Develop and execute audience generation strategies and KPI targets
- Partner with Strategic Event teams to drive registration and engagement
- Utilize AI tools for email production and direct final execution
- Analyze email and business metrics to provide actionable insights
- 10+ years of experience in Email Marketing, preferably with Salesforce Marketing Cloud