About this role
Neighborly is seeking a Sr. Director, Marketing to lead national brand management and local performance marketing. This role involves developing integrated marketing strategies, managing budgets, and coaching franchise owners to drive system-wide success and individual growth. You will be instrumental in shaping our marketing efforts for a 40-year-old company focused on innovation in home and business services.
What we are looking for 6
- Develop and execute integrated national and local marketing strategies
- Manage marketing budgets and evaluate ROI
- Lead local performance marketing initiatives and coach franchise owners
- Partner with agency, franchise, and cross-functional stakeholders
- Analyze marketing performance and provide data-driven recommendations
- Manage, mentor, and develop marketing team members