Growth Marketing Manager

SmartBear is seeking a Growth Marketing Manager to lead full-funnel demand generation for their Direct GTM motion. This role will drive pipeline growth by developing and executing integrated marketing campaigns across all product lines, targeting core accounts. You will own program strategy and execution for various demand generation tactics, collaborating closely with sales and product marketing to achieve pipeline and revenue goals.

• Lead full-funnel demand generation for Direct GTM motion
• Drive pipeline growth across high-velocity core accounts
• Develop and execute integrated marketing campaigns
• Own program strategy and execution for webinars, events, content syndication, and podcasts
• Collaborate with sales, product marketing, and marketing operations
• Track and optimize campaign performance against KPIs