Sr. Manager, Digital Growth Marketing

Fairstone Bank is seeking a Senior Manager, Digital Growth Marketing to lead their digital demand generation and acquisition strategies. This role involves strategic planning, execution, and optimization of user acquisition and conversion to meet growth targets, focusing on a data-driven, experimental approach across the consumer lifecycle. The manager will oversee multi-channel growth budgets and a team of specialists to scale paid acquisition, improve search presence, and maximize customer lifetime value, collaborating closely with various departments to ensure compliance and efficiency.

• Lead digital demand generation and acquisition strategy
• Manage multi-channel growth budgets and a team of specialists
• Optimize user acquisition, conversion, and activation strategies
• Drive SEM/SEO initiatives and website conversion rate optimization
• Implement AI-native marketing workflows and ensure privacy compliance
• Collaborate with Product, Analytics, Technology, Legal, and Compliance