Channel Manager, SEO and AI Search

Lead the planning and execution of customer email communications for the UGG and Teva brands in Tokyo. Design and manage email campaigns, segmenting audiences to maximize customer loyalty and lifetime value while minimizing churn. Analyze performance, conduct A/B tests, and drive continuous improvement in email marketing strategies.

• Plan and design email campaigns aligned with product, marketing, and digital initiatives
• Manage email calendar and collaborate with cross-functional teams
• Develop and refine segmentation strategies using customer data
• Create and distribute personalized emails, ensuring quality across devices
• Conduct A/B tests on subject lines, content, and timing
• Analyze campaign performance and identify areas for process improvement