Content Marketing, Wealth Management

TIAA is seeking a Content Marketer to join its Wealth Content team. In this role, you will translate content strategies into integrated promotion plans across owned channels like social media and webinars. You will also act as a liaison to Field Marketing, ensuring our content effectively reaches priority audiences such as physicians and professors.

• Develop integrated promotion plans for content and webinars
• Amplify high-value content based on audience relevance and business priorities
• Evaluate webinar performance and use insights for improvement
• Translate content strategy into audience-specific messaging
• Build understanding of financial needs for priority segments
• Analyze performance data to provide actionable recommendations