Marketing Manager, Global Demand Generation

Wiley is seeking a Marketing Manager to lead global demand generation campaigns for institutional marketing programs. This role involves end-to-end execution across various channels, including paid digital, email, marketing automation, and content strategy. You will build and deploy campaigns, tailor messaging for different audiences, and analyze performance to drive recommendations.

• Own end-to-end execution of global demand generation campaigns
• Build and deploy campaigns across email, landing pages, and digital ads
• Tailor messaging for segmented audiences at scale
• Execute account-based marketing motions
• Track campaign performance and provide post-campaign analysis
• Contribute to content strategy