Customer Marketing Manager, Organized Customer

Roche is seeking a Customer Marketing Manager to develop and execute strategies for organized customers, including payers and financial decision-makers, within the Respiratory Marketing team. This role involves shaping brand strategy, creating customer-led content, and designing integrated customer experiences to improve patient outcomes.

• Develop and execute strategies for organized customers
• Shape brand strategy and positioning
• Create customer-led content and integrated experiences
• Collaborate with Commercial, Medical, and Access teams
• Analyze market and competitor data
• Drive patient outcomes and access strategies