Product Marketing Manager

As a Product Marketing Manager in Abbott's Heart Failure Division, you will translate U.S. portfolio strategy into impactful commercialization and market development programs. You will independently lead complex initiatives, develop product marketing plans, and drive product launches and lifecycle management for the HeartMate business. This role requires translating insights into actionable strategies and collaborating with cross-functional teams to achieve business objectives.

• Lead U.S. commercialization initiatives from planning through execution and optimization
• Develop and execute product marketing plans aligned with portfolio strategy
• Own product launches, lifecycle initiatives, and market development programs
• Translate insights into positioning, messaging, and executable programs
• Develop messaging frameworks, sales enablement tools, and customer resources
• Analyze program performance and communicate insights to leadership