Senior Content Manager SEO/AEO (m/w/d)

AutoScout24 is seeking a Senior Content Manager to lead their SEO and AEO strategy, focusing on enhancing organic visibility through search engines, AI-driven search, and LLMs. This role involves developing content strategies for the German market, optimizing content for various search result types, and collaborating with cross-functional teams to drive user engagement and conversions.

• Develop and implement a holistic content, SEO, and AEO strategy
• Optimize content for classic search, AI overviews, and LLMs
• Identify content gaps and derive actionable measures
• Manage editorial roadmaps and content calendars
• Create, brief, and optimize high-quality content
• Collaborate with SEO-Tech, Product, UX, and Marketing teams