Manager, B2B Content Lifecycle & Conversion

Manage the full lifecycle of content to drive demand generation across email, paid media, and web channels. This role involves designing content systems and messaging frameworks to guide prospects through the buying journey, with a hybrid work model requiring one day per week in the office.

• Design content strategy for lifecycle email programs
• Author or direct copy for segments, personas, and funnel stages
• Serve as content strategist for paid media programs
• Maintain content architecture for web and landing pages
• Manage freelance writers and content production
• Analyze content for funnel alignment, SEO, and conversion