Manager Marketing

Geisinger is seeking a Marketing Manager to develop and execute marketing, communications, and digital engagement strategies. This role involves leading a team, partnering with stakeholders, and driving measurable outcomes to support organizational priorities. The ideal candidate will have experience in strategic planning, data analysis, and team development within a healthcare setting.

• Develop and execute marketing, communications, and digital engagement strategies
• Lead and develop a high-performing marketing team
• Partner with internal stakeholders to translate business needs into marketing plans
• Own performance management, including KPIs, monitoring, and optimization
• Manage budgets and ensure fiscal stewardship for maximum ROI
• Maintain quality and brand standards, adhering to regulatory requirements