About this role

As a Marketing Manager, Member Marketing & Growth, you will develop and execute integrated marketing strategies to drive member engagement and utilization of our Group Benefits portfolio. You will translate complex benefit information into clear communications, lead end-to-end campaign development, and leverage emerging technologies like AI to enhance member experiences and optimize marketing performance. This role requires strong strategic thinking, cross-functional collaboration, and a proven ability to deliver measurable marketing impact.

What we are looking for

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Develop data-driven marketing strategies and integrated omni-channel plans
Lead end-to-end campaign planning, execution, and optimization
Translate complex benefit information into clear, compelling marketing narratives
Partner with MarTech, Product, Digital Experience, and other teams
Leverage AI and emerging technologies to improve marketing outcomes
Analyze campaign performance and present insights to stakeholders

Skills mentioned

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Microsoft Office