Senior Growth Marketing Manager

Blackbaud is seeking a Senior Growth Marketing Manager to design and execute innovative programs that attract new customers within the Higher Education sector. You will leverage data and customer insights to uncover growth opportunities beyond traditional campaigns, focusing on generating qualified pipeline and revenue while optimizing the user journey. This role offers a unique opportunity to shape how nonprofits utilize technology to advance their missions.

• Develop and execute strategic growth programs using an integrated marketing approach
• Innovate and experiment with data-driven testing to optimize campaigns
• Drive qualified pipeline and revenue generation with clear KPIs and reporting
• 7+ years of experience in growth marketing with a proven track record
• Deep analytical skills with proficiency in Adobe Analytics and Qlik
• Collaborate effectively in a cross-functional, matrixed environment