Marketing Specialist

We are looking for a bilingual Marketing Specialist to bring direct-to-consumer marketing programs to life for our CoverMe and Affinity product lines. You will support customer acquisition, conversion, and retention initiatives, contributing to strategy with your insights and expertise in the Quebec market. This role involves campaign planning, execution, localization, measurement, and optimization in a fast-paced, collaborative environment.

• Support integrated marketing campaigns across acquisition, conversion, onboarding, and retention
• Coordinate campaign assets, timelines, and deliverables with internal teams and external agencies
• Adapt and translate marketing materials for Quebec audiences, ensuring cultural relevance
• Monitor campaign performance, analyze data, and provide optimization recommendations
• Bilingual in English and French with strong communication skills
• 3+ years of experience in direct-to-consumer or performance marketing