Growth Marketing Manager (Program Strategy Lead)

CASETiFY seeks a Growth Marketing Manager to lead creative strategy for driving business growth through performance marketing. This role focuses on identifying, optimizing, and scaling successful creatives to acquire new customers, increase DTC revenue, and improve unit economics. You will analyze ad performance data, develop growth strategies, and translate brand values into compelling narratives for the US consumer.

• Analyze ad performance data to identify winning creative formulas
• Develop growth strategies and content testing frameworks
• Craft compelling brand storytelling for performance creatives
• Drive tangible business outcomes like lower CAC and higher LTV
• Manage high-volume creative production and cross-functional teams
• Ensure US market cultural nuances are reflected in ad content