Group Marketing Manager, MarCom and Digital

Lead integrated marketing strategies for Abbott's Cardiac Rhythm Management division in Austin, TX. This role involves overseeing marketing communications, digital marketing, and direct-to-consumer initiatives to drive awareness, engagement, and therapy adoption. You will manage a team of marketing professionals and collaborate with cross-functional teams to accelerate business growth.

• Lead integrated marketing strategies for CRM portfolio
• Develop and execute patient-focused marketing programs
• Manage and develop a team of marketing professionals
• Oversee omnichannel campaign management
• Drive analytics, insights, and performance optimization
• Target patients, referring physicians, and implanting cardiologists