About this role
Talentful is seeking a Demand Generation & ABM Manager to drive pipeline generation across inbound, paid, and target accounts. This hands-on role involves building and executing account-based marketing strategies in close collaboration with sales, and leveraging data and AI to optimize campaign performance and conversion rates.
What we are looking for 6
- Drive marketing-sourced and marketing-influenced pipeline targets
- Build and run account-based marketing (ABM) plays by tier
- Partner on paid strategy and ABM audience targeting
- Own pipeline reporting and attribution in HubSpot
- Utilize AI tools for research, personalization, and analysis
- Around 5+ years in B2B demand generation with hands-on ABM experience