Marketing Specialist

U.S. Bank is seeking a Marketing Specialist to join their Consumer Paid Marketing team. This role will support the execution and optimization of customer acquisition campaigns across various paid marketing channels. You will gain hands-on experience in campaign strategy, testing, performance marketing, and analytics, collaborating with internal teams and agency partners.

• Support planning, launch, and management of marketing campaigns
• Identify opportunities to improve campaign performance and customer engagement
• Collaborate with internal teams and agency partners
• Analyze campaign performance metrics and develop insights
• Support testing initiatives across audiences, creative, and messaging
• Stay current on marketing trends and best practices