Digital Content Strategist

Georgetown University's Berkley School of Nursing seeks a Digital Content Strategist to lead content strategy across its digital platforms, including website, social media, search, and email. This role involves developing audience personas, mapping content to the enrollment funnel, and translating academic priorities into engaging campaigns to build brand awareness and support enrollment.

• Develop content strategy, personas, and campaign recommendations
• Own editorial calendar and website content refresh
• Collaborate with marketing agency on SEO, AEO, and GEO strategy
• Set social media strategy and oversee content
• Write and edit email and customer journey content
• Manage content briefs, deliverables, and timelines with agency