Digital Acquisition Lead Analyst

Citi is seeking a Digital Acquisition Lead Analyst to drive customer acquisition strategies across paid and owned digital channels. This role involves managing campaign performance, optimizing creative and landing pages, and ensuring compliance with financial services regulations. You will collaborate with cross-functional teams to achieve measurable business outcomes and directly influence Citi's digital growth.

• Lead digital acquisition campaign strategy and testing
• Manage campaign performance, forecasting, and reporting
• Optimize creative, messaging, and landing pages for conversion
• Oversee quality assurance and compliance for digital assets
• Manage monthly budgets and track performance against KPIs
• Collaborate with marketing, compliance, and technology teams